Yesterday was a big day, as many are, in the Fashion industry. First, Target announced their next collaboration – with luxury retailer, Neiman Marcus. Second, Ralph Lauren debuted his Olympic Opening Ceremony look on the Today Show.
Target announced that it would partner with 24 CFDA** supported designers, to create a 50-piece 2012 Holiday collection, available in Target and Neiman Marcus stores and online beginning December 1. Industry insiders predict that it will be available for 2-3 weeks, before selling out, but since the collection will be available through both retailers, a website crash (a la Target with Missoni) isn’t expected.
How did it come together? Neiman Marcus provided access to designers such as Marc Jacobs, Alice & Olivia and Tory Burch. Target will provide its ability to mass produce items, in a fast fashion. The selected designers will create one to three limited edition gift pieces ranging in price from $8-$500, with most coming in under $60. Keep an eye out for the TV spots and advertisements starting in the fall. The partnership will donate $1 million dollars to the CFDA in honor of its 50 years of continuous support to American designers.
“I can think of no better finale to CFDA’s 50th Anniversary celebration than through this extraordinary designer collaboration,” said CFDA President Diane von Furstenberg. “As designers, creativity is our best gift, and with the generous support of Neiman Marcus and Target, we are happy to have created specially designed products as a thank you to share with our consumers and friends.”
List of Designers:
Alice + Olivia
Band of Outsiders
Diane von Furstenberg
Oscar de la Renta
Rag & Bone
(**The CFDA is a non-profit entity that represents 350 American fashion and accessory designers, in an effort to promote American fashion as art and culture.)
In other fashion related news, Ralph Lauren debuted the Opening Ceremonies look on the Today Show. The look, reminiscent of the Kennedy era, shows women in knee-length, white pleated skirts and the men in white pants, looking preppy Americana. Both men and women have matching red, white and blue beret and the white Polo horse stitched into the left side of their navy blazers. The athletes who participate in Opening Ceremonies will sport this look for the event on July 28. (Most swimmers do not participate, as their competition takes place the first half of the Games and walking in the Opening means many hours on their feet, not conserving energy.)
Ralph Lauren, a symbol of American classic, will design the Closing Ceremony outfits, as well as their casual wear for the Olympic Village for all the USA athletes.