In less than a month, the 3.1 Phillip Lim Collection for Target will hit stores and Target.com. The pieces are divided into Morning, Noon and Night wardrobes, with garments shown in
floral, camoflauge and animal prints.
For his collaboration, Phillip Lim also designed large and small variations of his Pashli
bag, which come in colors such as black, yellow, red and blue. Apparel is available from $19.99 to $299.99 and accessories are between $19.99 to $59.99. The collection will have pieces for both men and women.
In an interview with GQ Magazine, Mr. Lim described the courtship with the retailer saying "Target is such a huge entity. It's a beast, right? And I wasn't ready to tame the beast. What was on my mind then was about what I was doing and building a language for the brand. They kept coming back every year and finally I was like, 'okay, let's do it.'"
The Collection hits in-stores and online at Target.com on September 15.