Filipa Fino's New Adventure

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The first time I read about Filipa Fino, the Senior Accessories Editor for Vogue Magazine, I was intrigued.  She has great style and in the piece, had pulled everything together in a way that I admire.  Not overdone, not underdone, but just right...You can see the piece to which I am referring here.

Last summer Filipa left Vogue.  Some say there was a scandal, others say that she chose to leave, either way, she's out on her own and has spent the last two years developing a new project, a magazine, called Fino File. The free, once monthly publication will launch in February, but as a teaser, Fashionistas and shoppers alike can check out the 40-page holiday gift guide next week! Timed perfectly with Cyber-Monday, the guide will go live on Monday, November 28, 2011.

To view the gift guide and sign up for the monthly publication, visit www.FilipaFino.com.

 

Hilary's PM P.S. for Wednesday

Check out what I'm reading today:

  • Budget Travel: These public pools make a "stay-cation" feel like a luxurious vacation.  The catch? Only two are found in the United States.  Find out if they're near you!
  • ESPN: Think he has a bright future? Real Madrid Football signs a seven-year old boy to their roster
  • Grist: Our food doesn't have as many nutrients as it did in the 50's.  Find out why our food supply is decreasing in nutrition.
  • The Atlantic: The Paleo Diet cuts out processed foods and gets down to brass tacks.  Eating only food from the land, is this diet a fad or does it have staying power?
  • Vogue: Vogue does a great series showing Five looks, in Five Days, with one girl.  This week it's Jessica Sailer, the magazine's Fashion Market Editor.  See what she wears and how she wears it.  It's a great visual tool that I use for my own outfit ideas.

 

Who is Anna?

... Wintour that is. If you read Vogue or have seen "The Devil Wears Prada" you've seen her work and are familiar with her drive. Known as a hard worker in the magazine world, a driving force in the fashion world and shroud in the business world, Ms. Wintour is truly a force with which to be reckoned.

Merrill Streep played Miranda Priestley in the movie, "The Devil Wears Prada," and if you've seen the movie, you know that the character is terse, stately and knowledgeable.  Lauren Weisberger, a former personal assistant of Ms. Wintour, wrote the book (which was made into a movie) showing how the fashionista runs through admins like water, barks orders and demands out-of-reach, borderline impossible tasks from her staff (like the new Harry Potter manuscript for her twins), but always seems to land on her feet and run a top-notch magazine, called Runway (aka the real life Vogue).

Outside of the movie and inside the island of Manhattan, Anna Wintour is the British-born Editor in Chief of American Vogue, a position she's held since 1988. Her page-boy haircut and face covering sunglasses are her trademark, which she told 60 minutes are worn to shield her reaction to the styles coming down the runway - she never wants to fully show her hand, by way of emotion or expression.  She is known in the fashion world for spotting the next big trend and for her support of young, up and coming designers.  To honest, I'm not sure whether she spots the latest and greatest or if she steers the industry in that direction.

The September Issue, a documentary detailing the "behind the scenes" on-goings at Vogue, as they prepare their biggest issue of the year, the notorious September issue, shows Ms. Wintour visiting designers and directing photo shoots until the whopping 800+ page issue is complete.  It shows her traveling to a designer's studio, nodding approval at some selections and pursing her lips at other pieces, in a sign of disapproval, leading the viewer to believe that she has a greater hand in the direction of the fashion industry on a whole and not simply one who selects photos and approves magazine copy.

Source: google.com.au via Hilary on Pinterest

Not only does Ms. Wintour have a far reach within the magazine world, but she also has pull with some heavy hitters and strong influence on the business world a whole.  For the 1998 cover shoot with Oprah, she made the suggestion to the media mogul that she lose 20 pounds saying, "It was a very gentle suggestion, and thought that she might feel more comfortable. She was a trooper." When Marc Jacobs was short on cash, she asked Mr. Trump if he could use the Plaza Hotel for an upcoming show.  Lastly, she persuaded Brooks Brothers to take on a then relatively unknown designer, named Thom Browne and has helped young designers, like John Galliano, find a home at Christian Dior (prior to this and this).

With her army of powerful friends, she is able to help those in "need."  Baz Luhrmann was having what he describes as "birth pains" at the launch of Moulin Rouge, nervous of how the public would perceive the motion picture. What does Ms .Wintour do? She puts Nicole Kidman on the cover of Vogue, in a gown from the film, and pulls in friend Harvey Weinstein to help organize a celebrity auction.  Many would look at her actions and think, "Wow, how nice of her!  She has a kind heart and is willing to help out those closest to her."  Maybe. But more than likely, she is a smart business woman who is able to place her game pieces, and strategically play chess, where her comrades are playing checkers.

In 2008, Vogue had a tough year, welcomed with criticism from their cover photo of Lebron and Giselle, as well as an unflattering quote made by Jennifer Aniston, which made the cover,  late in the year.  Industry insiders said that the magazine was losing it's touch and becoming stagnant.  Rumors started swirling that Anna Wintour would be asked to leave Vogue, in order to bring in some fresh ideas and breathe new life into the fashion glossy.  Her answer to the rumors? Start pounding the pavement, get out in front and do media, appearing on shows like 60 Minutes and the Late Show with David Letterman, she saved her job, bought herself some time and brought the magazine back to life.

In 2009, Ms. Wintour initiated Fashion Night Out in New York City, with a mission to increase sales in the fashion industry, as she broadened the Vogue brand and reached outside the pages of the magazine industry. Since the inception, the idea has spread to other cities, including Washington, DC. Vogue.com was next, bringing in 1.3 million unique visitors per day, just 5 months after its launch.  The magazine also has a photo presence on Tumbler and has approximately 459,000 followers on Twitter (I proudly count myself as one of those faithful followers!) Surrounded by reports that the magazine print world is crumbling, Ms. Wintour grew ad revenue for Vogue 16%, while the publication added 11% more ad space. In 2010, newsstand sales rose 5% in the first half of the year.

Being involved with fashion for close to 50 years, Ms. Wintour is not only a staple in the industry, but also the tie that binds.  She influences the industry on a whole and can make or break a designer's collection, not by what she writes in Vogue, but by the things she doesn't say.  There is usually an "up and comer," someone who is groomed to take over when a star's light burns out, but in this case, I honestly can't think of anyone who can adequately take her place. She is truly enigmatic, and the only one who is perfectly suited to fill the Prada shoes she dons.

Candid Conversations with a Child

I was traveling yesterday, and thought I had everything mapped out.  I counted back from when I had to leave DC and had, what I thought, was a fool proof schedule.  But doesn't it always work out the way we plan, does it? I had a solid workout in the morning and sat down to knock out some work, before getting on a plane.  My bag was packed and I had finished cooking dinners for Doug before I left.  While he's usually the one who travels, so when I'm the one boarding the plane, I like to make sure he has home cooked food in the fridge. Although I know he's a grown man, capable of caring for himself, it's a way for me to let him know that I'm thinking of him, and missing him, when I'm away.  But I digress...

When I travel, I plan out my outfits, as to eliminate over packing (an entry on that coming soon!) and I had everything ready to go and was walking out the door.  The one missing piece, which I was picking up on my way to the airport, were my boots that were at the cobbler. I had to grab those, pick up my niece from school, who was coming with us and get to the airport.  But it's never that simple is it?

My shoes weren't ready, they were doing construction on a major road artery in Washington, DC narrowing the road down to one lane and I was quickly slipping further and further off of my timeline.  Talk about anxiety, I get hurried when it comes to time and stressed when I'm late.

With the whirlwind of activity that was going on and all of the added stresses that I wasn't accounting for, a serene quiet came over me as we were sitting on the airplane, 30,000 feet in the air headed south. I gave my niece a copy of Vogue magazine and she was enthralled.  She flipped through the glossy pages, pointing to the things she liked.  We stopped at a photo spread of models outfitted in clothes by Marc Jacobs.  She looked at me with innocence and asked with her big brown eyes, "But why would a boy make clothes for a girl?" And the lesson into fashion designers began pouring into her 5 year old mind! Next up was Kate Middleton, where we talked about her upcoming wedding into a royal family.  With a Cartier ad on the following page, my niece pointed and said, "She has lots of jewelry like this?"

It's funny how the innocence and honesty of a child can force us to smile and slow down.  Here I thought I was teaching her a lesson in all things Vogue, where it was she who was teaching me a lesson in slowing down, not taking things so seriously and taking in the small moments, that so often make up lifetime memories.  If I move to fast, those small moments of childlike wonder, will pass by, unnoticed.  Enjoying the moment, however small, is a truly a gift.  

The September Issue

If you're like me, you look forward to the September issue of any and all fashion magazines: Harper's Bazaar, Vogue, Elle, and In Style every year.  Even in my younger years, I would hover over the pages of Seventeen magazine each September.  I can still see the red plaid skirts and berets in the late 80's-early 90's before me! They are always a monster of a magazine, heavy in weight and substantial in content by way of editorials, photos and advertisements for designers new lines.  Eye catching pieces and thought provoking layouts, I could spend at least a day on each magazine.

Why is this relevant now, in the cold winter month of January? Because this is the time of year when the glossy magazines begin selecting the clothes, shooting the photos and courting advertisers, when the creators begin constructing of the creation.  How do I know? I watched the documentary entitled "The September Issue" by Lionsgate, detailing the process and following the Editor in Chief of Vogue, Anna Wintour, as she traveled to fashion shows, met with retailers, approved clothes before each shoot, cut out an entire spread shortly after it was shot and finalize the then largest September issue to date in 2007 at a whopping 840-pages, 727 of which were ads.

Pulling back the metaphorical curtain to see how it all comes together often gives me a greater appreciation of the end product, and watching Ms. Wintour work to create this yearly fashion "must have" is no different.  Did you know Vogue was the first magazine to use celebrities on its cover, replacing the then only used Super Model? If you have an interest in the business side of fashion, I highly suggest you watch the documentary.  The September Issue premiered in summer of 2009, but was recently released on DVD and is available on OnDemand.